Consumer Awakening: Exploring the Impact of Changing Perceptions on Food and Hygiene Product Purchases

Abstract

This research explores the impact of changing consumer perceptions on food and hygiene product purchases, focusing on health consciousness, sustainability, and ethical considerations. It examines how factors like media, social media, and influencers shape these evolving perceptions. The study analyses shift in purchasing behavior, such as increased demand for organic, non-toxic, and eco-friendly products, and the growing importance of transparency and trust in brands. Through case studies of successful brands, the research highlights effective marketing strategies businesses can adopt to align with these changes, emphasizing the role of innovation, transparency, and sustainability in driving consumer loyalty and sales.