Predicting Internet-based Online Community Size and Time to Peak Membership Using the Bass Model of New Product Growth

Abstract

Predicting Internet-based Online Community Size and Time to Peak Membership Using the Bass Model of New Product Growth” by David R. Firth, Cameron Lawrence, and Shawn F. Clouse explores how the Bass diffusion model, traditionally used for forecasting new product adoption, can be applied to online communities to predict both total membership size and time to peak adoption.